Why Is Search Engine Optimization So Important?
When you think of creating a solid marketing plan, does Search Engine Optimization (SEO) come to mind? It doesn’t for a lot of people, but it should. SEO is a unique tool that can make a huge difference in how many people can find your business. Some people remain unsure of whether it’s worth the […]
When to Update or Rebuild Your Website
The world is moving and changing faster and faster these days. Studies have shown that you have only three seconds from the moment a visitor lands on your website to convince them to stay and investigate further. In this fast-paced world, first impressions are paramount. Of course, this means that it’s extremely important for your […]
7 Tips for Effective Calls to Action
With internet technology growing and changing so fast, websites are able to do more and more all the time. From scheduling capabilities and newsletter signups to videos and forms, a website is like a Swiss Army Knife for your business. Unfortunately, some websites are more like a plain old screw driver than a Swiss Army […]
Make Your Website the Heart of Your Marketing Efforts
With all of the marketing tools available to businesses today, it can be hard to figure out where to start. Luckily, there’s an easy answer. The Heart of Your Business Much like a biological heart will send life-giving blood to every part of your body, your website is the information center that will direct potential […]
Is a Facebook Page as Good as a Website?
With all of the new features Facebook keeps providing for its users, many business owners wonder if perhaps Facebook can meet the same needs that a website would. It’s a valid question, and deserves a thoughtful answer. While Facebook is a great tool and is often an important branch of your overall platform, the center […]
Five Tips for Keeping Your Website Secure
It was a sick feeling. As my husband Steve sat watching the computer, files began to disappear. He was powerless to do anything. In a short time, the website was gone. In this particular case, it was all about a virus. We had a backup copy, which is standard operating procedure for us, so except […]
Five Important Rules for your Website
When was the last time you took a good look at your website? If it’s been a while, you might want to read the articles below and then take a few minutes to review your site. Quite often, as we review sites with our clients, they mention that things have changed and they don’t provide […]
Security and Maintenance for Your Website
Welcome to our newsletter. RWS will reach out periodically with ideas for your website. We’ll continue to provide tips on writing content for the web, design and development, website applications, maintenance, search engine optimization and lots of other ideas for keeping your website relevant. This month, we talk about maintenance – who’s maintaining your site […]
Can My Website Be Hacked?
Absolutely. And, you stand to lose much of your hard work and possibly a lot of money if it happens! Hacking has always been a very realistic threat in the Internet world. As technology has matured, so have virus attacks and hacking skills. Hacking alone is the sole cause of billions (trillions, on the […]
WordPress Security Updates – Do I Really Need Them?
Offering one of the most powerful content generation platforms in a simple and easily digestible management system, Wordpress is the internet’s current content creation king. But do you really have to deal with all of those little, insignificant and obnoxious security updates? Can’t you just ignore them? In a word: No, and here’s why. Security Updates Address Past […]