How to Choose a Website Developer
As the marketplace keeps getting more complicated and competitive, small businesses need ways to simplify and streamline wherever possible, to conveniently outsource what can’t be effectively accomplished in-house, and to save both time and money. One way to achieve those goals when it comes to your company’s website is to pick a website developer who […]
Website Design Improvements to Boost Your Impact & Your Clientele
It’s not enough anymore just to have a website. It’s not even enough to have a nice-looking, truly informative, fully operational website that properly collects visitor data and strategically incorporates SEO. To make your mark on the web today, you need all bases loaded, all hands on deck, all cylinders firing simultaneously: functionality, speed, credibility, […]
From One Small Business to Another
Thank You for Staying with Us Throughout the Health Crisis It’s been a year like no other, in a time like no other, dealing with a threat in our midst that’s invisible to the naked eye but indivisible from the road ahead for all of us, personally and professionally. Yes, the world has suffered pandemics […]
Why Websites Still Matter for Small Businesses
It seems everywhere we turn these days, we’re hit with social media and more social media: You simply must be on Twitter, Snapchat, Instagram, Facebook, and LinkedIn … You simply must post something every day … You simply must send out tweets to be heard, be on Pinterest to be seen … You simply must […]
Starting a Business Website: What You Need to Know
If you’ve got a business, then you need a website for that business. There’s no ifs, ands, or buts about it—it’s just a fact in today’s marketplace. A website brings credibility and legitimacy to any enterprise, and without one, it’s highly unlikely that your business will be found, visited, or even hired. You may feel […]
Website Maintenance Plans: What Are They and Do You Need One?
Well, it took a while, but you found a website designer and budget that worked for you, you got your content down and your pages up, your foundational SEO and security measures are in place, and you’re starting to see those clicks come in. Huge sigh of relief. Your website is done, right? Uh, no […]
Web Design vs. Web Development: What’s the Difference?
Remember that 2013 hit song “Blurred Lines”? Well these days, the line between “web design” and “web development” is indeed getting blurrier, and yet there are distinctions you should be aware of when planning for your own website build or rebuild. Web design refers to the actual “look” of your site—the aesthetics, the visuals, the […]
What Are Landing Pages and Why Should You Have Them?
To be in business these days, you pretty much have to have a website. Not only does it brand your business as a legit presence in your industry, but it offers a platform for virtually limitless digital advertising, content marketing, information sharing, and information gathering. However, your home page is not the same as any […]
How Does Your Website Measure Up?
With technological evolution advancing so quickly, we could probably each create a new website every six months and still almost always be behind the curve. Since that isn’t a reasonable expectation, how can we work with the websites we already have to keep them as up-to-date and modern as possible, while making sure they are […]
Client Spotlight – Essential Systems Solutions
For September we are pleased to shine the spotlight on one of our clients. Enjoy this look into Essential Systems Solutions! Essential Systems Solutions is in the business of supporting anyone who takes money in their business. We provide point of sale systems, online ordering, loyalty programs, gift card programs, credit card processing, and digital […]