How often should I upgrade or replace my website?
Websites are like the fashion industry. Fashion styles change from year to year and season to season. While we at RWS may not be on top of the latest fashion trends, that’s because we’re too busy staying up to date on the latest website trends. A website that looked modern and fresh a few years […]
The Importance of Social Media for Business
These days, nearly everyone is on social media – From high school students to grandparents, and even the POTUS. With the popularity and accessibility of social media increasing every day, it’s become a force that no one can ignore. Anything this powerful will ultimately be used as a tool for advertising, and of course that’s […]
Mobile First Indexing – The Latest in SEO
In November, Google started implementing their latest experiment: mobile first indexing. As more and more searches are being performed from mobile devices than from desktops, Google wants to make sure they are providing the best user experience possible. And if a site has different or less content on the mobile version of their site, the […]
6 Reasons Your Business Needs a Blog
There are several reasons that a blog is valuable to your business. Many people think blogs are only for authors or journalists. But here’s the thing. It doesn’t matter if you’re a mechanic, a whittler, a hairdresser, or a lawyer… a blog can always be extremely valuable to your business. Here are six important reasons […]
Why Is Search Engine Optimization So Important?
When you think of creating a solid marketing plan, does Search Engine Optimization (SEO) come to mind? It doesn’t for a lot of people, but it should. SEO is a unique tool that can make a huge difference in how many people can find your business. Some people remain unsure of whether it’s worth the […]
Make Your Website the Heart of Your Marketing Efforts
With all of the marketing tools available to businesses today, it can be hard to figure out where to start. Luckily, there’s an easy answer. The Heart of Your Business Much like a biological heart will send life-giving blood to every part of your body, your website is the information center that will direct potential […]
Five Important Rules for your Website
When was the last time you took a good look at your website? If it’s been a while, you might want to read the articles below and then take a few minutes to review your site. Quite often, as we review sites with our clients, they mention that things have changed and they don’t provide […]
Are You Ready?
Non Mobile-Friendly Websites to be Demoted in Google Search Rankings Starting TUESDAY, April 21, 2015! On April 21st, 2015, Google is going to change how businesses rank on mobile search results! Mobile searches worldwide will be affected and will have a significant impact on search rankings. Businesses that don’t have optimized mobile websites will be much […]
How do I get better SEO?
Let’s start by going over what SEO (Search Engine Optimization) is and how it works. When you do an Internet search, the search engines (Google, Bing, Yahoo, etc.) use an index that they have created to help you find what you’re looking for. This index was created by the search engines through “crawling” all the […]
4 Ways to Improve Your Facebook Organic Reach
If you’ve been struggling to grow your organic reach on Facebook, then you are in good company. With all of the recent changes to brand page format and the newsfeed algorithm, many marketers are facing the same challenges in generating exposure for their published posts. It doesn’t help that Facebook is now promoting old content […]