What’s in a Good Domain (Website) Name?
Purchasing a domain name (also called a URL or web address) can be intimidating. After all, the possibilities are just about endless. How do you pick the right one? With so many things to consider, it may be helpful to know that there are actually some pretty straight-forward guidelines to help you decide. Choose the […]
What You Need to Know About Websites
Four out of five people will research a company online before ever calling them. And about 80% of you who are reading this will find that easy to believe, because that’s exactly what you do, too. Whether searching for a restaurant, a mechanic, or a doctor, people want to know as much as they can […]
9 Steps to Perform an Audit on Your Own Website
Keeping your website healthy is kind of like keeping your teeth healthy. Your daily brushing and flossing is equivalent to regular updates and security checks done by your website maintenance company. And then every six months or so, it’s a good idea to get a complete checkup. These checkups, or audits in the case of […]
5 Important Considerations for Backing Up Your Website
Whether you are getting ready to build a website or have had one for years, it’s never too late to make sure you have a plan in place in case anything should ever happen. After all, sometimes websites get hacked, or a software update has a conflict. If you are going to hire a company […]
5 Important Considerations When Building a Website
We have so many options available to us today when it comes to building a website. From DIY platforms like Squarespace, Weebly, and Wix to professionally-built and completely custom sites, navigating all of the possibilities can be overwhelming. Not to mention the fact that innovative technological advances are being made constantly, so what may have […]
What is an SSL Certificate and Do You Need One?
SSL stands for “Secure Sockets Layer,” and an SSL certificate provides a secure channel, or encrypted connection, between a web server (website or email system) and a user. If you’ve ever seen a green padlock and the word “Secure” to the top left of the URL in your browser, you were on a site that […]
Why Your Website is a Target for Hackers
In the early days of the internet, an occasional website hack may have been done ultimately to boost the ego of the hacker. While this certainly still happens, sites these days are hacked for far more serious reasons, as well. Most people are shocked to discover that most sites have regular attempted attacks on them. […]
The Importance of Social Media for Business
These days, nearly everyone is on social media – From high school students to grandparents, and even the POTUS. With the popularity and accessibility of social media increasing every day, it’s become a force that no one can ignore. Anything this powerful will ultimately be used as a tool for advertising, and of course that’s […]
Mobile First Indexing – The Latest in SEO
In November, Google started implementing their latest experiment: mobile first indexing. As more and more searches are being performed from mobile devices than from desktops, Google wants to make sure they are providing the best user experience possible. And if a site has different or less content on the mobile version of their site, the […]
6 Reasons Your Business Needs a Blog
There are several reasons that a blog is valuable to your business. Many people think blogs are only for authors or journalists. But here’s the thing. It doesn’t matter if you’re a mechanic, a whittler, a hairdresser, or a lawyer… a blog can always be extremely valuable to your business. Here are six important reasons […]